Starting a business can feel overwhelming. You may need to market your product or service, speak to customers, manage orders, and keep track of your money. Digital tools can help with some of these tasks.
Below are examples of tools that young entrepreneurs may want to explore.
Setting up your business
Operational tools: Google Workspace and ChatGPT support multiple elements of a business.
1. Google Docs, Sheets and Drive
Google Workspace offers online tools that can help you write documents, create spreadsheets, store files and build presentations. These tools may be useful for writing a business plan, tracking sales, or keeping important business information in one place. Some features are free, while others may form part of paid business packages.
2. Claude
Claude is an AI tool that can help with tasks such as brainstorming ideas, explaining business concepts, drafting simple content or organising information. It may be helpful when you are learning something new or thinking through a business problem. However, AI tools can make mistakes, so it is important to check facts, use trusted sources, and not rely on them for final business or financial decisions without doing your own review.
Financial Management tools
3. Yoco
Yoco is one example of a payment solution that some small businesses use to accept card payments in person and online. This may be useful if your customers want to pay electronically instead of using cash. Different devices and pricing options are available, so it is important to compare costs and features before choosing a provider.
4. Wave Accounting
Wave Accounting is a digital tool that can help small businesses track income, expenses and invoices. Tools like this may make it easier to organise your finances and see how money is moving in and out of your business. Some features may be free, while others may cost extra, depending on your needs and location.
Online selling and payment tools
5. Shopify
Shopify is a platform that allows businesses to set up an online store and sell products online. This may be useful if you want your own e-commerce website instead of selling only through social media or messaging apps. Monthly fees and other costs may apply, so it is important to check whether the platform suits your budget and business needs.
6. PayFast and SnapScan
PayFast and SnapScan are examples of digital payment tools. PayFast is commonly used for online payments, while SnapScan allows customers to pay by scanning a QR code with their phone. These tools may make it easier for customers to pay you, but fees can differ depending on the service, transaction type or package chosen.
7. Takealot Seller Portal
If you don’t want to create your own website, you can sell products on the Takealot Seller Portal, South Africa’s biggest online marketplace. This may be helpful for entrepreneurs who want access to an existing online shopping platform. Fees and commission charges may apply, so it is important to understand the costs before signing up.
Marketing and customer communication
8. Canva
Canva is a design tool that can be used to create posters, flyers, social media graphics, presentations and other marketing materials. This may be useful if you want to promote your business but do not have design experience. There is a free version, while some features are only available on paid plans.
9. Instagram
Instagram is one platform businesses may use to share photos and videos of their products or services. For some businesses, it can help customers discover the brand and stay updated. Whether it is useful will depend on your target market and the kind of business you run.
10. WhatsApp Business
WhatsApp Business is a version of WhatsApp designed for business use. It includes features such as business profiles, product catalogues, quick replies and automated messages. This may help small businesses communicate more easily with customers. There is a free version, but some related services or advanced tools may involve extra costs.
Digital tools can save time and help you run your business more efficiently, but no single tool is right for everyone. Before choosing one, compare the costs, features, ease of use, and customer support, and consider whether it suits the kind of business you want to build.
This article is for educational purposes and is not an endorsement of any specific brand or service. Prices, features and free options may change over time, so always check the provider’s website before signing up.
Further reading
Looking for a side hustle?
8 steps to start a business
Turn your side hustle into a business
Funding your start-up: Where young entrepreneurs can find support
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