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About us

When South African parents name their children, they often give them names that represent the hopes or aspirations they have for them. They want to “speak life” into their children’s futures and remind them of their purpose.

In Sesotho, when you tell someone to “Atleha” you are telling them to prosper. Our dream for South Africans is for them to prosper through the building blocks of education and technology. By combining “Atleha” and “edu”, we want to “speak life” into the dream of prosperity for the majority of South Africans who have been excluded from quality financial education as a result of apartheid and its legacy, which still persists today.

A large part of savers in South Africa can be reached through retirement fund trustee and member education, making this the primary focus of our work.

We provide accessible, quality consumer financial educational (CFE) content via multiple platforms.
Click below to view some of our educational content:

Per the requirements of FSTC Guidance Note 500, all Atleha-edu resources on the Atleha-edu website are made available to retirement fund trustees, principal officers and members at no cost. Atleha-edu has full editorial control over educational content and funder branding.

Atleha-edu’s CFE offers the following benefits:

  • Retirement Fund Trustee and Member education on topical retirement fund issues, as envisioned by the Financial Sector Conduct Authority (FSCA) and Financial Sector Code (FSC)
  • A mixture of educational publications, short articles, video and audio content (including translations into
    various African languages, such as isiZulu, Sesotho and isiXhosa)
  • Educational content accredited for BATSETA Continuous Professional Development (CPD)
  • All content is available at no cost
  • No funder or service provider product marketing as per FSTC Guidance Note 500

Our funders and strategic partners:

Atleha-edu NPC receives FSC Consumer Financial Education funding from a number of industry partners and funders.

We are most grateful to the ASISA Foundation, ASISA Academy, Alternative Prosperity Foundation and BATSETA Council of Retirement Funds for South Africa for their strategic partnership and funding and implementation support.

A full list of our funders click here.

Monitoring Evaluation and Learning (ME&L)

All our Atleha-edu educational content and initiatives are aligned to a formal Theory of Change and Monitoring Evaluation and Learning (ME&L) programme. An external Monitoring and Evaluation service provider reviews our ME&L programme on an annual basis. The ASISA Foundation also reviews all Atleha-edu educational content and initiatives where it has specifically been a funder or co-funder.

Financial Sector Code (FSC) Consumer Financial Education compliance

Per the FSC requirements, an independent third-party service provider annually reviews all our Atleha-edu educational content and CFE initiatives and issues Atleha-edu NPC with an annual Independent Competent Persons Report (ICPR). The ICPR is provided to CFE funding partners who are then able to use the Atleha-edu ICPR when claiming FSC Scorecard points for their Consumer Financial Education spend through Atleha-edu NPC.